It's April 2005. Your club isn't doing too well, sitting 9th in a 10 team competition but safe because SW Bregenz has booked the only relegation spot in the Austrian Bundesliga with a terrible season. You can attend your beloved Austria Salzburg's end of season amtches without fear of going down, while the rumours get more intense about a possible takeover from Dietrich Mateschitz's energy drink company Red Bull and the whole city is buzzing at the thought of good financial backing that could make the club rise back to the top amongst the Wien clubs and possibly add some silverware, after the three league titles the violet-whites conquered in the 90's. The takeover happens, Red Bull now owns Austria Salzburg, the ambitions skyrocket but everything seems off. The new owners change everything, essentially rejecting every bit of history that the club had accumulated in over 70 years. New name, new badge, new kits, new everything. Even the club website now states that...
The best stories from the world of football, all in one place.