Lost In Time Futbol

Greenwashing is a marketing strategy which aims at wrongly persuading the public that a company's products or operations are environmentally friendly. It is a form of gaslighting which makes customers believe that by purchasing said company's services they won't harm the planet in any way, but reality is often very different from what the customer may think. One example of this practice was gifted to us by the world's leading plastic polluter, Coca-Cola, which for years has been claiming that it is lessening its plastic waste, with the goal of "getting every bottle back by 2030". As admirable as such claims may be, they are also way too optimistic to be true: they were sued in 2021 for false claims, and in 2024 they were still first in the pollution race by quite some margin, more than doubling the waste produced by second placed PepsiCo. The phenomenon of greenwashing has spread over many industries, including sports. FIFA, which is not a great example of con...

Football in the United States of America is still a growing sport. Up until the 1994 World Cup, interest in the country was extremely low, and although that tournament has helped raise football's popularity and set up the MLS, it wasn't until the late 2000's that the league really started picking up momentum with David Beckham's arrival at Los Angeles Galaxy. Despite the MLS growing in popularity and size over the last few years - they now have a massive 30 clubs competing - the closed environment, typical in American professional leagues like the NBA or NFL, has made it difficult to see anything other than billionaire or corporate-backed clubs competing at the highest level. A Bundesliga-type of football club is very unlikely to happen in the MLS, but it isn't in the lower divisions - and that's exactly what  San Francisco City FC  is. The club, founded in 2001, is the oldest supporter-owned football club in the United States.    San Francisco City supporters c...